Advertising and Marketing Communications

Group of business students

Program at a glance

Program code: 
010117
Accreditation: 
Ontario College Diploma
Length of study: 
2 years
Study options: 
Full-time - September & January
Campus location: 
College Drive

Train for a career in this fast-paced field under current industry professionals. Learn valuable communication techniques across every media. Flex your creative muscles as you brainstorm, plan and implement innovative advertising concepts individually and as part of a team, in-class and for real clients. This program will help hone your creativity and strategic thinking skills and prepare you for a career field with limitless possibilities.

 

See the program in action

 

Your Future Career

  • Marketing
  • Advertising
  • Sales
  • Communications
  • Market research

What You Learn

  • Strategic thinking
  • Applied market research
  • Marketing principles
  • Creative copywriting
  • Project management
  • Sales and media planning
  • Computer graphics, layout and design basics
Admission Requirements: 


Program Prerequisites

OSSD or equivalent, ENG4C or ENG4U

 

Academic Upgrading Website

 

Curriculum: 

View January Start Curriculum

September Start

Semester One - Fall:

ACM 100Introduction to Marketing

ACM 104New Media Production - Stills

ACM 125Writing for Mass Media

ACM 300Media Law and Ethics

GENEDGeneral Education Elective - Online

 

Semester Two - Winter:

ACM 102Advertising Principles

ACM 200Layout and Design

ACM 202New Media Production - Rich Media

ACM 204Research as a Tool

ACM 206Business Presentations

ACM 208Elements of Copywriting

 

Semester Three - Fall:

GENEDGeneral Education Elective - Online

ACM 302Media Planning and Research

ACM 306Principles of Project Management

ACM 404Campaign Management

ENG 200Creative Writing (Gen Ed)

 

Semester Four - Winter:

ACM 304Integrated Marketing Communications

ACM 308Advertising Planning

ACM 310Job Preparation

ACM 400Small Business Ventures

ACM 402Media Sales Techniques

ACM 408Social Media for Business

ACM 406Field Placement (4 weeks @ 40 hrs)

 

January Start

Semester One - Winter:

ACM 102Advertising Principles

ACM 200 Layout and Design

ACM 202 New Media Production - Rich Media

ACM 204 Research as a Tool

ACM 206Business Presentations

ACM 208 Elements of Copywriting

 

Semester Two - Fall:

GENEDGeneral Education Elective - Online

ACM 302 Media Planning and Research

ACM 306 Principles of Project Management

ACM 404Campaign Management

ENG 200Creative Writing (Gen Ed)

 

Semester Three - Winter:

ACM 304 Integrated Marketing Communications

ACM 308Advertising Planning

ACM 310Job Preparation

ACM 400Small Business Ventures

ACM 402Media Sales Techniques

ACM 408Social Media for Business

ACM 406 Field Placement (4 weeks @ 40 hours)

 

Semester Four - Fall:

ACM 100Introduction to Marketing

ACM 104 New Media Production - Stills

ACM 125Writing for Mass Media

ACM 300Media Law and Ethics

GENEDGeneral Education Elective - Online

 

Every attempt is made to ensure the accuracy of information provided on our website. The College reserves the right to modify any course, program, curriculum, fee, timetable, or campus location at any time.

Field Placement : 

Work Placement

The Canadore Advertising and Marketing Communications program offers a four-week placement, allowing students to obtain hands on work experience in the industry. Placements may be with any advertising agency, marketing association, charitable organization or business. Field Placement offers invaluable work experience. Well-documented, carefully supervised field work is impressive to employers and can be a very strong point within a resume.



CANADORE COLLEGE - CTV

Student Placement Agreement

The Canadore Advertising and Marketing Communications program has entered into a formal agreement with CTV to provide final semester Advertising and Marketing Communication students with the opportunity to complete a field placement at a CTV station.

Learning Outcomes: 

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

Career opportunities title override: 
Field Placement
Courses title override: 
Learning Outcomes