Public Relations

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Program at a glance

Program code: 
020112
Accreditation: 
Ontario College Diploma
Length of study: 
2 years
Study options: 
Full-time
Campus location: 
College Drive

Train to be a public relations professional and start on the path to an exciting, well-paying career that lets you use your creativity and communication skills. You will gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization’s reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

 

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Project management
  • Fundraising fundamentals
Admission Requirements: 

Program Prerequisites

OSSD or equivalent, ENG4C or ENG4U

 

Academic Upgrading Website

 

Curriculum: 

Semester One - Fall:

CMM 125College Communication I

BUS 112Electronic Publishing I

BUS 114Communication Law

ACM 100Introduction to Marketing

BUS 116Communications Planning I

GENEDGeneral Education Elective - Online

 

Semester Two - Winter:

BUS 122Electronic Publishing II

BUS 124Communications Planning II

BUS 126Media Writing

BUS 128Video Production

ACM 206Business Presentations

GENEDGeneral Education Elective - Online

 

Semester Three - Fall:

BUS 232Fundraising Fundamentals

BUS 234Strategic Communications Planning

BUS 235Public Engagement

BUS 236Social Media Tools and Techniques

ACM 306Principles of Project Management

GENEDGeneral Education Elective - Online

 

Semester Four - Winter:

BUS 242Event Management Planning (7 wks)

BUS 244Ethics and Social Responsibility (7 wks)

BUS 246Media Relations (7 wks)

ACM 310Job Preparation (7 wks)

ACM 304Integrated Marketing Communications

BUS 250Placement (7 wks @ 40 hrs/wk)

Every attempt is made to ensure the accuracy of information provided on our website. The College reserves the right to modify any course, program, curriculum, fee, timetable, or campus location at any time.

Learning Outcomes: 

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

Courses title override: 
Learning Outcomes