School of Media, Design and Dramatic Arts

Advertising and Marketing Communications

2 years Ontario College Diploma

Train for a career in this fast-paced field under current industry professionals.

Overview

Learn valuable communication techniques across every media. Flex your creative muscles as you brainstorm, plan and implement innovative advertising concepts individually and as part of a team, in-class and for real clients. This program will help hone your creativity and strategic thinking skills and prepare you for a career field with limitless possibilities.

Your Future Career

  • Marketing
  • Advertising
  • Sales
  • Communications
  • Market research

What You Learn

  • Strategic thinking
  • Applied market research
  • Marketing principles
  • Creative copywriting
  • Project management
  • Sales and media planning
  • Computer graphics, layout and design basics

OSSD or equivalent, ENG4C or ENG4U

College Drive Campus

Intake: September Start
Semester 1 - Fall
ACM 100 Introduction to Marketing
ACM 104 New Media Production - Stills
ACM 125 Writing for Mass Media
ACM 300 Media Law and Ethics
GENED General Education Elective - Online
Semester 2 - Winter
ACM 102 Advertising Principles
ACM 200 Layout and Design
ACM 202 New Media Production - Rich Media
ACM 204 Research as a Tool
ACM 206 Business Presentations
ACM 208 Elements of Copywriting
Semester 3 - Fall
GENED General Education Elective - Online
ACM 302 Media Planning and Research
ACM 306 Principles of Project Management
ACM 404 Campaign Management
ENG 200 Creative Writing (Gen Ed)
Semester 4 - Winter
ACM 304 Integrated Marketing Communications
ACM 308 Advertising Planning
AMC 310 Job Preparation
ACM 400 Small Business Ventures
ACM 402 Media Sales Techniques
ACM 408 Social Media for Business
ACM 406 Field Placement (4 weeks, 40 hours)

College Drive Campus

Intake: January Start
Semester 1 - Winter
ACM 102 Advertising Principles
ACM 200 Layout and Design
ACM 202 New Media Production - Rich Media
ACM 204 Research as a Tool
ACM 206 Business Presentations
ACM 208 Elements of Copywriting
Semester 2 - Fall
GENED General Education Elective - Online
ACM 302 Media Planning and Research
ACM 306 Principles of Project Management
ACM 404 Campaign Management
ENG 200 Creative Writing (Gen Ed)
Semester 3 - Winter
ACM 304 Integrated Marketing Communications
ACM 308 Advertising Planning
ACM 310 Job Preparation
ACM 400 Small Business Ventures
ACM 402 Media Sales Techniques
ACM 408 Social Media for Business
AMC 406 Field Placement (4 weeks, 40 hours)
Semester 4 - Fall
ACM 100 Introduction to Marketing
ACM 104 New Media Production - Stills
ACM 125 Writing for Mass Media
ACM 300 Media Law and Ethics
GENED General Education Elective - Online
Year Tuition Ancillary Fees Material Fee Trip Fee Total
1 2849.02 $1055 - - $3904.02
2 2849.02 $1010 - - $3859.02

Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts. 

Online Campus Shop

You will also need:

  • Set square - apx. $13.00
  • Utility Knife - apx. $6.00
  • White Paper - apx. $12.00
  • Tracing Paper - apx. $6.00
  • Straight-edge Ruler - apx. $5.00
  • Masking Tape - apx. $2.50
  • Bright White Bond Pad - apx. $17.00
  • Phone / Camera (optional) - apx. $200.00-800.00
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines

Pathway to Canadore College Programs

  • Business – 1 year to complete
  • Environmental Management – 1 year to complete
  • Graphic Design – 2 years to complete
  • Public Relations – 1 year to complete
  • Recreation and Leisure Services – 1 year to complete
  • Recreation Therapy – 1 year to complete
  • Strength and Sport Conditioning – 1 year to complete

Looking to continue your studies with another post-secondary institution in Ontario?

Looking to continue your studies with another post-secondary institution in Canada?

Looking to continue your studies with another post-secondary institution Internationally?


Please contact the Pathways Officer if you have additional questions regarding the credit transfer process:

Jennifer Sutton – Pathways Officer
705.474.7600 ext 5139
Jennifer.Sutton@canadorecollege.ca