CRM and Selling

14 weeks Course

Overview

This course is designed to provide students with the essential skills required to be a sales professional in a Business-to-Business (B2B) environment. The course will explore computer and communication technologies as they apply to business-to-business selling and will provide an introduction to the use of customer relationship management (CRM) and web selling. Students will develop their skills by creating a detailed step-by-step sale simulation of a product or service using a consultative approach and creating a win-win environment for both the prospect and the seller delivered via YouTube.

Most college level courses require textbooks; textbooks are not included in the course fees. It is the student’s responsibility to purchase any required textbooks.

Textbooks are available at the Campus Shop for in class, Contact North, and iLearn/D2L courses. The Campus Shop does not carry most OntarioLearn textbooks. OntarioLearn textbooks can be purchased at www.textnet.ca.

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.