Integrated Marketing Communications

14 weeks Course

Overview

Business Development is a very important component of the overall success of any business in today’s extremely competitive marketplace. As Entrepreneurs or Small Business managers having a good understanding of how to promote & sell your business is critical to the success of any business. This course will focus on Business Development for Entrepreneurs and Small Business. Business Development includes many topics and concepts – this course will cover Advertising, Sales Promotion and Sales. The course will also aim to give a practical overview of the sales process and its role in the development of a successful business.

You may enroll in a Continuing Education course at Canadore College if you are 19 years of age or older or if you have earned an Ontario Secondary School Diploma/Ontario Secondary School Graduation Diploma or equivalent.

Contact the Continuing Education office to learn about future offerings: ce@canadorecollege.ca  

Recommended: Knowledge/experience in Marketing field.

Most college level courses require textbooks; textbooks are not included in the course fees. It is the student’s responsibility to purchase any required textbooks.

Textbooks are available at the Campus Shop for in class, Contact North, and iLearn/D2L courses. The Campus Shop does not carry most OntarioLearn textbooks. OntarioLearn textbooks can be purchased at www.textnet.ca.

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.