International Marketing

14 weeks Course

Overview

Through this course the student will come to understand the global business environment from both national and global perspectives. Topics include an overview of international business patterns and social systems and their effect on business. Different government systems, market structures and economic and legal systems will be examined along with the institutions that provide an international oversight. Culture and ethics, and their effect on business, will be discussed as well as various trade theories and currency exchanges that facilitate global trade. This will provide a framework for the creation of international business strategies necessary for success in the global marketplace.

You may enroll in a Continuing Education course at Canadore College if you are 19 years of age or older or if you have earned an Ontario Secondary School Diploma/Ontario Secondary School Graduation Diploma or equivalent.

Most college level courses require textbooks; textbooks are not included in the course fees. It is the student’s responsibility to purchase any required textbooks.

Textbooks are available at the Campus Shop for in class, Contact North, and iLearn/D2L courses. The Campus Shop does not carry most OntarioLearn textbooks. OntarioLearn textbooks can be purchased at www.textnet.ca.

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.