Marketing a Trades Business

14 weeks Course

Overview

Business owners in trades, such as plumbing, automotive service, heating and cooling repair, electrical contracting and carpentry have a difficult task in marketing their business. This course provides a brief overview of selected marketing theory before engaging participants directly in practical exercises on how to improve a trades business though proven marketing strategies. Participants will understand how service marketing in a trades business differs from traditional product marketing, and the enormous impact that the individual's personal brand has on the company. Through a self-analysis exercise and a competitive analysis, participants will determine where they fit in the market. The importance of networking and referrals will be emphasized. Participants will also consider various messaging and media options that resonate best with trades customers. Finally, participants will consider their specific trade to create a streamlined plan of action to promote their services.

Apprenticeship Certificate of Qualification (as per Ontario College of Trades). After approval, students begin Semester 3.

Most college level courses require textbooks; textbooks are not included in the course fees. It is the student’s responsibility to purchase any required textbooks.

Textbooks are available at the Campus Shop for in class, Contact North, and iLearn/D2L courses. The Campus Shop does not carry most OntarioLearn textbooks. OntarioLearn textbooks can be purchased at www.textnet.ca.

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

Program Vocational Learning Outcomes

  1. identify and discuss the impact of global issues on an organization’s business opportunities by using an environmental scan.
  2. apply principles of corporate sustainability, corporate social responsibility and ethics to support an organization’s business initiatives.
  3. use current concepts/systems and technologies to support an organization's business initiatives.
  4. apply basic research skills to support business decision making.
  5. support the planning, implementation and monitoring of projects.
  6. perform work in compliance with relevant statutes, regulations and business practices.
  7. explain the role of the human resource function and its impact on an organization.
  8. use accounting and financial principles to support the operations of an organization.
  9. describe and apply marketing and sales concepts used to support the operations of an organization.
  10. outline principles of supply chain* management and operations management.
  11. outline and assess the components of a business plan.
  12. develop strategies for ongoing personal and professional development to enhance work performance in the business field.