Mastery Mindset Sales Lab
Overview
Sales Lab for Skilled Trades & Business Builders
Mastery Mindset 2-Day Sales Lab
Date: June 21-22, 2025
Location: Skilled Trades College, 290 Vaughan Valley Blvd., Vaughan, ON
Regular Cost: $995 CAD per participant
Early Bird (Until May 31):
-
- Individual Discount: 25% off — Only $746.25
- Group Offer: Buy 3, Get 1 Free
Ready to Grow Your Business? Learn to Sell with Confidence.
Whether you’re a contractor, tradesperson, student, or small business owner, this 2-day interactive training is built for you.
Learn how to connect with customers, close more deals, and stand out in a crowded market—without being pushy.
What You'll Learn:
DAY ONE: SATURDAY, JUNE 21 | 9:30 AM - 4:30 PM
- Foundations of Sales Success
- Understand buyer psychology
- Communicate your value with confidence
- Build trust early and often
- Prospecting with Purpose
- Start better conversations
- Create a pipeline of ideal customers
- Use curiosity as a business tool
- Mindset for Growth
- Overcome fear and hesitation
- Discover your personal “why”
- Build resilience and clarity
- Leadership Selling
- Guide, don’t chase
- Establish credibility
- Sell with clarity, not pressure
DAY TWO: SUNDAY, JUNE 22 | 10:00 AM - 3:00 PM
- Relationship-Based Selling
- Build emotional connection and trust
- Sell yourself, not just your product
- Why people buy from people
- Solving vs. Selling
- Ask the right questions
- Present solutions, not pitches
- Shift from transaction to transformation
- Confident Closing
- Close naturally and effectively
- Transfer belief in what you offer
- Use the ABCD Framework: Adapt, Build, Connect, Deliver
- Key Takeaways
- Sell with confidence and clarity
- Build trust that lasts beyond the sale
- Develop a customer-first sales mindset
- Learn a practical sales system you can use every day
- Position yourself as the go-to expert in your trade
Pricing & Packages
Standard Price: $995 CAD per participant
Early Bird (Until May 31):
Individual Rate: $746.25 (Save 25%)
Group Rate: Buy 3, Get 1 Free — Bring your team and save big
Includes:
- 2 Days of Training
- Certificate of Completion
Limited spots available. Secure your place early!
Instructor:
David Sersta
Senior Executive Advisor | VP, Executive Sales | Event Producer | Media Broadcast Executive | Educator
No matter the stage, industry, or title—my career has always been about sales.
For over 30 years, I’ve closed High revenue deals, packed venues, built high-performing teams, and driven revenue across media, events, publishing, and education. From co-producing world-class conferences with President Bill Clinton, Desmond Tutu, and Quincy Jones, to launching nationally acclaimed shows like Moses Znaimer’s ideaCity and the Zoomer Consumer Show, my expertise lies in one thing: moving people to say yes.
As VP of Sales and Senior Executive Advisor, I led integrated sales and partnerships across TV, digital, streaming, and live events, consistently generating over $3 million in annual sales. Whether promoting sold-out tours, scaling business units, or mentoring entrepreneurs at Canadore College, every chapter of my journey has been rooted in relationship-building, strategic persuasion, and value creation.
Today, I bring that legacy into the Mastery Mindset Sales Lab—a transformational workshop where I help professionals master the mindset and mechanics of modern sales. Because products don’t close deals—people do. And when you understand how to sell with purpose and confidence, you unlock exponential growth.
Let’s connect if you’re ready to elevate your sales performance or bring clarity and conviction to your business strategy.
How to Register:
Click the link below and choose Miscellaneous Corporate Training tab insert your payment amount and payment information.
Your cost including HST
$843.26 until May 31st
$1,124.35 after May 31st
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