Public Relations

2 years Ontario College Diploma

Work with actual clients and build your portfolio

Overview

Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Brand management 
  • Digital analytics 

If English is not your first language you must provide proof of English competency. View current English Language Proficiency Requirements.

Academic Upgrading

Semester 1

CMM125 College Communications I
BUS112 Digital Media I
BUS114 Communication Law & Ethics
ACM100 Introduction to Marketing
BUS116 Communications Planning I
GENED General Education Elective - Online (PR Sem 1)

Semester 2

BUS122 Digital Media II
BUS124 Communications Planning II
BUS126 Media Writing
BUS128 Video Production
ACM206 Business Presentations
GENED General Education Elective - Online (PR Sem 2)

Semester 3

BUS220 Brand Management for PR
BUS234 Specialized Communications
BUS242 Event Management Planning
BUS236 Social Media Tools and Techniques
ACM306 Principles of Project Management
GENED General Education Elective - Online (PR Sem 3)

Semester 4

BUS248 Research & Analytics (7wks)
BUS245 Corporate Social Responsibility (7wks)
BUS246 Media Relations (7wks)
ACM310 Job Preparation (7wks)
ACM304 Integrated Marketing Communications (7wks)
BUS250 Placement 7 wks @ 40 hrs)

Ancillary fees have been reviewed as a result of COVID-19 and alternative service and program delivery plans. For current ancillary fees details please see https://www.canadorecollege.ca/get-started/money/fees-and-expenses

2 years Ontario College Diploma

Year Tuition Ancillary Fees Material Fee Trip Fee Total
1 $12795.66 $1327 - - $14122.66
2 $12795.66 $1187 - - $13982.66
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines