Public Relations

2 years – Ontario College Diploma

How to Apply
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Work with actual clients and build your portfolio

Overview

Upcoming Intake: TBD 

Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Brand management 
  • Digital analytics 

OSSD or equivalent, ENG4C or ENG4U or equivalent

If English is not your first language you must provide proof of English competency.

View current English Language Proficiency Requirements.

Semester 1

ACM100 Introduction to Marketing
BUS112 Digital Media I
BUS114 Communications Law & Ethics
BUS116 Communication Planning I
CMM125 College Communications
GENED General Education Elective - Online (PR Sem 1)

Semester 2

ACM206 Business Presentations
BUS122 Digital Media II
BUS124 Communications Planning II
BUS126 Media Writing
BUS128 Video Production
GENED General Education Elective - Online (PR Sem 2)

Semester 3

ACM306 Principles of Project Management
BUS220 Brand Management for PR
BUS234 Specialized Communications
BUS236 Social Media Tools and Techniques
BUS242 Event Management Planning
GENED General Education Elective - Online (PR Sem 3)

Semester 4

ACM304 Integrated Marketing Communications
ACM310 Job Preparation
BUS245 Corporate Social Responsibility
BUS246 Media Relations
BUS248 Research & Analytics
BUS250 Placement

2 years – Ontario College Diploma

Year Tuition Ancillary Fees Material Fee Trip Fee Total
2 $15547.5 $1259 - - $16806.5

Textbooks:

Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts. 

Technology/Devices:

Canadore College has implemented Bring Your Own Device (BYOD) to enhance your learning experience in and out of the classroom while ensuring flexibility in learning.

To learn more about BYOD and to find out what is required for your program, please visit https://www.canadorecollege.ca/BYOD

You will also need:

  • Business Outfit - Up to $100.00
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines