School of Business and Management

Public Relations

2 years – Ontario College Diploma

More info

Code: 020112
Type: Full-Time
Intake: September Start (Canadore @ Stanford Only), January Start (Canadore @ Stanford Only), May Start (Canadore @ Stanford in Mississauga Only)
Campus: Canadore @ Stanford, Canadore @ Stanford, Mississauga

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Code: 020112
Type: Full-Time
Intake: September Start (Canadore @ Stanford Only), January Start (Canadore @ Stanford Only), May Start (Canadore @ Stanford in Mississauga Only)
Campus: Canadore @ Stanford, Canadore @ Stanford, Mississauga

Work with actual clients and build your portfolio

Overview

Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

Communications
Social Media
Sports and entertainment agencies
Government agencies and ministries
Corporations
Non-profit organizations
Media agencies
Freelance/Contract work

What You Learn

Media relations
Strategic communications planning
Crisis communications
Social media tools and techniques
Integrated marketing
Event management
Media writing
Brand management
Digital analytics

See all details

Admissions Requirements

If English is not your first language you must provide proof of English competency. You must have a minimum overall band score of 5.5 on the Academic International English Language Testing System (IELTS), or equivalent accepted English language proficiency test to be admitted to a postsecondary program at the college. Notwithstanding the above, the English proficiency standards required to obtain Study Permits and Temporary Resident Visas from Canadian Embassies vary around the world. The higher English language proficiency standard will apply.

Curriculum

Semester 1

CMM125	College Communications I
BUS112	Digital Media I
BUS114	Communication Law & Ethics
ACM100	Introduction to Marketing
BUS116	Communications Planning I
GENED	General Education Elective - Online

Semester 2

BUS122	Digital Media II
BUS124	Communications Planning II
BUS126	Media Writing
BUS128	Video Production
ACM206	Business Presentations
GENED	General Education Elective - Online

Semester 3

BUS220	Brand Management for PR
BUS234	Specialized Communications
BUS242	Event Management Planning
BUS236	Social Media Tools and Techniques
ACM306	Principles of Project Management
GENED	General Education Elective - Online

Semester 4

BUS248	Research & Analytics (7wks)
BUS245	Corporate Social Responsibility (7wks)
BUS246	Media Relations (7wks)
ACM310	Job Preparation (7wks)
ACM304	Integrated Marketing Communications (7wks)
BUS250	Placement (7 wks @ 40 hrs)

Tuition Fees

2 years – Ontario College Diploma

Year	Tuition	Ancillary Fees	Material Fee	Trip Fee	Total
1	$12422.97	$1306.00 - 1383.00	-	-	$13805.97
2	$12422.97	$1171.00 - 1248.00	-	-	$13670.97

What You Need - Recommended

Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts.

Online Campus Shop

You will also need:

Business Outfit - Up to $100.00

Certification/Accreditation

Ontario College Diploma

Learning Outcomes

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines