School of Business and Management

Public Relations

2 years Ontario College Diploma

Work with actual clients and build your portfolio


Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Brand management 
  • Digital analytics 

If English is not your first language you must provide proof of English competency. You must have a minimum overall band score of 5.5 on the Academic International English Language Testing System (IELTS), or equivalent accepted English language proficiency test to be admitted to a postsecondary program at the college. Notwithstanding the above, the English proficiency standards required to obtain Study Permits and Temporary Resident Visas from Canadian Embassies vary around the world. The higher English language proficiency standard will apply.

Academic Upgrading

Semester 1

CMM125 College Communications I
BUS112 Digital Media I
BUS114 Communication Law & Ethics
ACM100 Introduction to Marketing
BUS116 Communications Planning I
GENED General Education Elective - Online

Semester 2

BUS122 Digital Media II
BUS124 Communications Planning II
BUS126 Media Writing
BUS128 Video Production
ACM206 Business Presentations
GENED General Education Elective - Online

Semester 3

BUS220 Brand Management for PR
BUS234 Specialized Communications
BUS242 Event Management Planning
BUS236 Social Media Tools and Techniques
ACM306 Principles of Project Management
GENED General Education Elective - Online

Semester 4

BUS248 Research & Analytics (7wks)
BUS245 Corporate Social Responsibility (7wks)
BUS246 Media Relations (7wks)
ACM310 Job Preparation (7wks)
ACM304 Integrated Marketing Communications (7wks)
BUS250 Placement (7 wks @ 40 hrs)

2 years Ontario College Diploma

Year Tuition Ancillary Fees Material Fee Trip Fee Total
1 $12422.97 $1306.00 - 1383.00 - - $13805.97
2 $12422.97 $1171.00 - 1248.00 - - $13670.97
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines

Pathway to Canadore College Programs

  • Recreation and Leisure Services – 1 year to complete
  • Recreation Therapy – 1 year to complete
  • Strength and Sport Conditioning – 1 year to complete

Looking to continue your studies with another post-secondary institution in Ontario?

Looking to continue your studies with another post-secondary institution in Canada?

Looking to continue your studies with another post-secondary institution Internationally?

Please contact the Pathways Officer if you have additional questions regarding the credit transfer process:

Micheline Demers – Pathways Officer
705.474.7600 ext 5139