Public Relations
2 years – Ontario College Diploma
Work with actual clients and build your portfolio
Overview
Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!
*Includes a seven-week work placement
Your Future Career
- Communications
- Social Media
- Sports and entertainment agencies
- Government agencies and ministries
- Corporations
- Non-profit organizations
- Media agencies
- Freelance/Contract work
What You Learn
- Media relations
- Strategic communications planning
- Crisis communications
- Social media tools and techniques
- Integrated marketing
- Event management
- Media writing
- Brand management
- Digital analytics
Admissions Requirements
Admissions Requirements
If English is not your first language you must provide proof of English competency. View current English Language Proficiency Requirements.
Curriculum
Curriculum
Semester 1
| CMM125 | College Communications I |
| BUS112 | Digital Media I |
| BUS114 | Communication Law & Ethics |
| ACM100 | Introduction to Marketing |
| BUS116 | Communications Planning I |
| GENED | General Education Elective - Online (PR Sem 1) |
Semester 2
| BUS122 | Digital Media II |
| BUS124 | Communications Planning II |
| BUS126 | Media Writing |
| BUS128 | Video Production |
| ACM206 | Business Presentations |
| GENED | General Education Elective - Online (PR Sem 2) |
Semester 3
| BUS220 | Brand Management for PR |
| BUS234 | Specialized Communications |
| BUS242 | Event Management Planning |
| BUS236 | Social Media Tools and Techniques |
| ACM306 | Principles of Project Management |
| GENED | General Education Elective - Online (PR Sem 3) |
Semester 4
| BUS248 | Research & Analytics (7wks) |
| BUS245 | Corporate Social Responsibility (7wks) |
| BUS246 | Media Relations (7wks) |
| ACM310 | Job Preparation (7wks) |
| ACM304 | Integrated Marketing Communications (7wks) |
| BUS250 | Placement 7 wks @ 40 hrs) |
Tuition Fees
Tuition Fees
Ancillary fees have been reviewed as a result of COVID-19 and alternative service and program delivery plans. For current ancillary fees details please see https://www.canadorecollege.ca/get-started/money/fees-and-expenses
2 years – Ontario College Diploma
| Year | Tuition | Ancillary Fees | Material Fee | Trip Fee | Total |
|---|---|---|---|---|---|
| 1 | $12795.66 | $1327 | - | - | $14122.66 |
| 2 | $12795.66 | $1187 | - | - | $13982.66 |
What You Need - Recommended
What You Need - Recommended
Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts.
You will also need:
- Business Outfit - Up to $100.00
Canadore College will implement Bring Your Own Device (BYOD) in Fall 2020 to enhance students’ learning experience in and out of the classroom and to ensure student flexibility in learning. To learn more about BYOD and to find out what is required for your program, please visit https://www.canadorecollege.ca/BYOD
Learning Outcomes
Learning Outcomes
Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.
