School of Business and Management

Public Relations

2 years Ontario College Diploma

Train to be a public relations professional and start on the path to an exciting, well-paying career that lets you use your creativity and communication skills.


Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Project management
  • Fundraising fundamentals

OSSD or equivalent, ENG4C or ENG4U, If English is not your first language you must either provide proof of English competency or take the Test of English as a Foreign Language (TOEFL) or International English Language Testing System (IELTS). You must have a minimum overall band score of 5.5 on IELTS, or a minimum TOEFL score of 550 (paper based) or 213 (computer scored) or 80 IBT (internet based) to be admitted to a postsecondary program at the college. SPP in India requires a minimum of IELTS 6.0

Semester 1

CMM 125 College Communication I
BUS 112 Electronic Publishing I
BUS 114 Communication Law
ACM 100 Introduction to Marketing
BUS 116 Communications Planning I
GENED General Education Elective - Online

Semester 2

BUS 122 Electronic Publishing II
BUS 124 Communications Planning II
BUS 126 Media Writing
BUS 128 Video Production
ACM 206 Business Presentations
GENED General Education Elective - Online

Semester 3

BUS 220 Brand Management for PR
BUS 234 Specialized Communications
BUS 248 Research and Analytics
BUS 236 Social Media Tools and Techniques
ACM 306 Principles of Project Management
GENED General Education Elective - Online

Semester 4

BUS 242 Event Management Planning (7 wks)
BUS 244 Ethics and Social Responsibility (7 wks)
BUS 246 Media Relations (7 wks)
ACM 310 Job Preparation (7 wks)
ACM 304 Integrated Marketing Communications
BUS 250 Placement (7 wks @ 40 hrs/wk)

2 years Ontario College Diploma

College Drive Campus – Domestic
Year Tuition Ancillary Fees Material Fee Trip Fee Total
1 $2849.02 $1055 - - $3904.02
2 $2849.02 $1010 - - $3859.02

Check out the Campus Bookstore to not only purchase your textbooks but also view your book list before the semester starts. 

Online Campus Shop

You will also need:

  • Business Outfit - Up to $100.00
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines

Pathway to Canadore College Programs

  • Advertising and Marketing Communications – 1 year to complete
  • Environmental Management – 1 year to complete
  • Recreation and Leisure Services – 1 year to complete
  • Recreation Therapy – 1 year to complete
  • Strength and Sport Conditioning – 1 year to complete

Looking to continue your studies with another post-secondary institution in Ontario?

Looking to continue your studies with another post-secondary institution in Canada?

Looking to continue your studies with another post-secondary institution Internationally?

Please contact the Pathways Officer if you have additional questions regarding the credit transfer process:

Melissa Smith – Pathways Officer
705.474.7600 ext 5139