School of Business and Management

Public Relations

2 years Ontario College Diploma

Work with actual clients and build your portfolio

Overview

Gain skills in writing, editing, concept development, public speaking, presentation, organization and more. As a PR professional you will shape key messaging and communication to positively impact an organization's reputation and profitability through mainstream media and social media. Learn hands-on through real-world projects that will be essential to developing your own personal public-relations portfolio!

*Includes a seven-week work placement

Your Future Career

  • Communications
  • Social Media
  • Sports and entertainment agencies
  • Government agencies and ministries
  • Corporations
  • Non-profit organizations
  • Media agencies
  • Freelance/Contract work

What You Learn

  • Media relations
  • Strategic communications planning
  • Crisis communications
  • Social media tools and techniques
  • Integrated marketing  
  • Event management 
  • Media writing
  • Brand management 
  • Digital analytics 

If English is not your first language you must provide proof of English competency. You must have a minimum overall band score of 5.5 on the Academic International English Language Testing System (IELTS), or equivalent accepted English language proficiency test to be admitted to a postsecondary program at the college. Notwithstanding the above, the English proficiency standards required to obtain Study Permits and Temporary Resident Visas from Canadian Embassies vary around the world. The higher English language proficiency standard will apply.

The Student Direct Stream (SDS) is an expedited study permit processing program for those who are applying to study in Canada at a post-secondary designated learning institution (DLI). The language requirement is more stringent than listed above, as such an International English Language Testing System (IELTS) score of 6.0 or higher in each language skill: listening, reading, writing and speaking is required.

For more information on the Student Direct Stream (SDS) program please see:

https://www.canada.ca/en/immigration-refugees-citizenship/corporate/publications-manuals/operational-bulletins-manuals/temporary-residents/study-permits/direct-stream.html#toc02

Academic Upgrading

2 years Ontario College Diploma

Year Tuition Ancillary Fees Material Fee Trip Fee Total
1 $12422.97 $1306.00 - 1383.00 - - $13805.97
2 $12422.97 $1171.00 - 1248.00 - - $13670.97
Ontario College Diploma

Learning outcomes represent culminating demonstrations of learning and achievement. In addition, learning outcomes are interrelated and cannot be viewed in isolation of one another. As such, they should be viewed as a comprehensive whole. They describe performances that demonstrate that significant integrated learning by graduates of the program has been achieved.

View Program Vocational Learning Outcomes

View course outlines